If you’ve ever visited a casino, then you’ve likely experienced firsthand its intoxicating atmosphere. The dazzling lights and sounds of coins clinking in slot machines create a euphoric environment that’s hard to ignore. While you may hear the occasional tut from a loser, the good vibes in a casino are almost contagious.

Casino is a 1995 Martin Scorsese film that takes us inside the world of Las Vegas gambling. The film lays bare the mob’s long-standing ties to the city and how massive gambling corporations have taken over Vegas. Unlike other movies that glamorize the city, this one does not sugarcoat its past, but instead, reveals the underbelly of its criminal roots and opulent architecture.

While many casinos rely on demographic information to market to their audiences, these details do not tell the full story. For example, if you know that the average casino gambler is a forty-six-year-old female from an upper middle class household, this can help you target your marketing. However, this does not tell you why the woman is in the casino or whether she is in town for a business meeting or a weekend getaway.

The thrill of the unknown is what keeps casino players coming back for more. A game of blackjack can feel like a nailbiting adventure with the suspense of not knowing what cards you’re going to get. In addition, the fast pace of the games keep people on their toes and the energy of the crowd keeps the experience alive and well.