The casino is a place where the lights shine bright, champagne glasses clink and people mingle in a pulsing atmosphere. It’s where people come to try their luck at games of chance – from blackjack and poker where players test their skill and strategy, to slot machines that give you an adrenaline rush when your luck strikes. Gambling is as much about socializing and letting go of inhibitions as it is about trying your luck at winning.

When it comes to attracting group business, casinos must be willing to invest in their brand. Online advertising tools like Cvent’s Competitive Market Ads and Search Ads can help casinos earn prominent exposure to planners who are searching for hotels in their area or sister markets. This can help them earn top of mind, as well as major visibility for their products and services during the most influential research stage.

People are influenced by what other consumers say more than what marketers tell them. That’s why it is important to incorporate user-generated content (UGC) on your website, as well as encourage guests and visitors to share their experiences via social media.

When it comes to gaming, casino customers are looking for a memorable experience. This means they want to play a variety of games, have access to a friendly customer service team and a safe environment. A few tried and true casino marketing strategies can ensure your casino delivers on these expectations.