Casino is a 1995 thriller that starred Robert De Niro and Joe Pesci, who finished up a trilogy of mob dramas they began with Raging Bull and Goodfellas. In a time when violent, profane crime was all the rage thanks to Quentin Tarantino and other millennial auteurs, Casino was perfectly pitched as a period piece set in Sin City.

It’s worth remembering that casinos have always been businesses that profit from a mix of luck, skill and socializing. Even today, the odds for each game are stacked in favor of the casino and it is highly unlikely that any one patron will win more than they lose during their stay. This virtual guarantee of gross profit is why casinos offer big bettors extravagant inducements in the form of free spectacular entertainment, hotel rooms and elegant living quarters.

In the twenty-first century, casinos are choosier about who they give their comps (free goods and services) to. They concentrate on high rollers who spend tens of thousands of dollars gambling in special rooms that are separate from the main casino floor. They can earn free food and drink, hotel rooms, tickets to shows, limousine service and airline tickets depending on their play.

Casinos are also often great places for large events such as weddings, corporate meetings and family reunions. To attract this type of group business, it’s important to use Cvent Search Ads and Competitive Market Ads to get your property prominent exposure during the exact moment that event planners are searching for solutions.