In the modern casino, elaborate shows, dazzling shopping centers, luxurious hotels and lavish restaurants help draw crowds and boost profits, but the bulk of any casino’s entertainment—and the billions of dollars in profits it rakes in every year—comes from games of chance. Whether it’s blackjack, poker or slot machines, these games are as much about socializing and testing your luck as they are about gambling.

The story behind Casino is a fascinating one, and while the movie may not have the pizzazz of a film like Goodfellas, it does an excellent job of showing how predatory mobs can be to each other for no real reason. It’s a well-crafted story of a man’s fall from grace with great acting from De Niro and superb performances all around.

Because consumers trust each other more than they do brands, casinos should promote testimonials and reviews to increase discoverability. This can be done by displaying positive customer feedback on their website and social media pages, providing links to review sites and encouraging guests to share their experiences online. In addition, casinos should consider implementing eWallets or vouchers to make the process of depositing and withdrawing funds easier and more secure. Lastly, they should consider expanding their gaming offerings with virtual reality and augmented reality to reach new audiences. For example, partnering with e-sports teams and events can help them reach younger generations who may not be as familiar with traditional casino games.