A casino is a place of excitement, flashy decor, and music that pumps you up. Whether you’re trying to hit it big or just hoping for a break, the rush of playing games like poker and roulette is hard to beat. There’s no telling when luck will strike, and the anticipation of seeing your name on the winners list is unmatched.

But there’s more to casinos than just gaming and entertainment. They also often have a luxurious hotel, cutting-edge technology, flexible event spaces, and delicious restaurants to offer guests. And that means a casino’s marketing needs to take into account the many ways they can attract and retain their audiences.

One of the best ways to do that is by targeting events and group business. Optimizing content for keywords related to these offerings can make it easier for your audience to discover you.

Another way to boost discovery is by encouraging positive word of mouth and testimonials. Displaying reviews and video testimonials on your website and social media can help increase credibility and inspire your audience to visit. In addition, consider using beacons and other proximity marketing to target people in your area who may be interested in your services. This is especially helpful for casinos competing with other venues in the same area.