A casino is a place where the thrill of the unexpected keeps people coming back for more. Whether it’s a game of roulette or a slot machine, the uncertainty of what’s around the corner keeps gamblers hooked.

Casino is Scorsese’s most violent movie, with scenes involving the torture of De Niro’s character, the death of Sharon Stone’s hustler, and the burying of Joe Pesci’s character in a cornfield being especially hard to watch. But the violence is not just for style or shock value; it’s also a faithful depiction of how these characters lived their lives and how they were defeated.

Today’s casinos are choosier about the high-stakes gamblers they take on. They focus their efforts on “high rollers,” who spend tens of thousands of dollars per visit. These gamblers are given private rooms where they can play, free luxury hotel suites, spectacular entertainment and transportation, and other inducements to make them feel like royalty.

Casinos are more than just a gaming floor, though. They can offer luxurious accommodations, cutting-edge technology, and flexible event spaces for weddings, business retreats, and group luncheons. That’s why it’s important for casino marketers to consider the big picture when planning their advertising campaigns.